Project Overview

• Application Development: We were involved in developing the i-LiveWell application, a comprehensive corporate wellness platform for companies. The goal was to create an essential tool that helps organizations manage the physical and mental health of their employees.

• Landing Page Creation: I was responsible for creating the Landing Page for this product. Its purpose was to serve as the primary marketing channel to attract and provide essential information directly to corporate clients.

Approach

In an era where employee well-being is critical, motivating staff to sustainably adopt healthy habits is a challenge. The project required a platform that was engaging and easy for employees to use, while also communicating its value and benefits to corporate clients (HR departments).

Solution

We applied an End-to-End Digital Solution approach, focusing on creating a tool that served both employee users and the corporate clients.

• Application Development: I was part of the team that developed the i-LiveWell application. We focused on delivering a great User Experience (UX) with diverse features like health tracking, personalized recommendations, and a gamification system to encourage employees to consistently maintain healthy habits.

• Landing Page Creation: I was 100% responsible for creating the landing page. I designed the content to be impactful and easy to understand, directly communicating the platform's value proposition to corporate clients, including the benefits for both HR teams and the organization as a whole.

  
  

Expectation

We expected that the creation of the application and landing page would successfully position the i-LiveWell platform as a leading solution in the corporate wellness market.

• Increased Employee Engagement: We anticipated that the app's features would encourage employees to use the platform consistently and adopt healthier behaviors.

• Generated Corporate Leads: The effective landing page was expected to generate high-quality leads for the i-LiveWell sales team.

• Demonstrated Clear ROI: Higher employee engagement would, in turn, help corporate clients see a clear return on their investment in the platform.

Results

• Engagement Rate: App engagement increased by 65% among corporate employees.

• Lead Generation: Attracted 50% more corporate leads through the landing page.

• Retention: Improved user retention by 35%.

• CTR Improvement: Click-through rate increased by 30% on campaigns.

• Outcome: i-LiveWell successfully connected health engagement with measurable corporate ROI.