To enhance and support the Krungsri Market Prompstart website effectively, a structured approach that encompasses gathering new requirements, implementing new features, maintaining the website, and providing ongoing support is essential.

Objective

Get New Requirements :

• Engage with Stakeholders: Regularly schedule meetings with stakeholders, including customers, to understand their needs and expectations.

• Feedback Collection Mechanisms: Implement tools and methods on the website, such as surveys or feedback forms, to gather user feedback and identify areas for improvement.

• Market Analysis: Stay updated with market trends and competitor strategies to identify potential features that could enhance the website's value proposition.

• Requirement Documentation: Clearly document all new requirements with detailed specifications, including user stories and acceptance criteria, to guide the development team.

Build New Features :

• Prioritization: Use a framework like MoSCoW (Must have, Should have, Could have, Won't have) to prioritize new features based on their value to the business and the users.

• Agile Development: Adopt an agile development methodology, allowing for iterative development, continuous feedback, and flexibility in responding to changing requirements.

• Quality Assurance: Ensure thorough testing of new features, including unit testing, integration testing, and user acceptance testing (UAT), to maintain high-quality standards.

• Deployment Strategy: Use a staged deployment approach, possibly leveraging feature flags, to gradually roll out new features and minimize impact on existing users.

Maintain Website :

• Regular Audits: Conduct periodic performance, security, and SEO audits to identify and rectify potential issues before they affect users.

• Issue Tracking System: Implement a robust issue tracking and resolution system to efficiently manage and resolve bugs reported by users or identified through monitoring tools.

• Performance Optimization: Continuously monitor website performance metrics and optimize as necessary to ensure a fast and smooth user experience.

• Security Updates: Keep all website components, including CMS, plugins, and third-party services, up to date with the latest security patches.

Support Website :

• Knowledge Base: Develop and maintain an extensive knowledge base or FAQ section to help users find quick solutions to common problems.

• Monitoring Tools: Utilize website monitoring tools to proactively detect and address downtime, slow page load times, or other issues affecting the user experience.

• Feedback Loop: Create a closed-loop feedback system to ensure that user feedback is continually used to improve the website.

  
  

Goal

• Comprehensive Requirement Gathering: Systematically gather customer needs to inform feature development, ensuring a user-centric approach and aligning new features with market demands.

• Strategic Feature Development: Implement new features based on gathered requirements, employing a strategic approach to enhance the Krungsri Market Prompstart website's functionality and user experience.

• Proactive Website Maintenance: Prioritize ongoing maintenance to address potential issues, improve performance, and stay current with technology trends, maintaining the website's relevance and competitiveness.

• User-Friendly Support Systems: Establish effective support systems for users, offering a seamless experience through responsive and user-friendly channels for quick issue resolution and assistance.

• Adoption of Best Practices: Embrace industry best practices in requirement gathering, feature development, maintenance, and support to optimize the website's efficiency, relevance, and competitiveness.

Results

• Delivery Speed: Reduced feature delivery cycle from 6 weeks to 2.5 weeks.

• Uptime: Achieved 99.98% website uptime with continuous monitoring.

• Issue Reduction: Lowered technical bugs by 45% after implementing Agile MA.

• Performance Score: Reached 94/100 PageSpeed benchmark.

• Outcome: Krungsri Market evolved into a reliable, scalable platform for SME financial engagement.