Business Goal

We created a digital campaign that seamlessly blended online and offline experiences. The main tool was an online quiz (Garuda Quiz) designed to generate interest and drive traffic to the Garuda Museum, the first and only one of its kind in ASEAN, operated by ttb.

Approach

The Garuda Museum holds immense historical and cultural value, but reaching and engaging a younger, digitally native audience can be difficult. The challenge was to create an interesting and fun way to educate people about the Garuda while encouraging them to participate and ultimately visit the physical museum.

Solution

We applied a Strategic & Growth Design approach, transforming traditional education into an interactive and rewarding experience.

• Integrated Digital Engagement: We developed a "Garuda Quiz" with questions tied directly to the museum's content. This served as a key digital entry point to attract users from various online channels.

• Gamification & Rewards: Participants who answered the quiz correctly received a special "Garuda heart-yantra" wallpaper. The number of wallpapers received was based on the number of correct answers, which incentivized users to learn and engage more deeply with the content.

• Traffic Conversion: The quiz was designed not just for learning but as a crucial step in the user journey, converting digital interest into physical visits to the museum.

  
  

Expectation

We expected the campaign to boost awareness and foot traffic to the museum. The goal was to effectively bridge ancient knowledge with modern technology.

• Increased Online Engagement: We aimed for higher user interaction with the brand and the museum's content through the online quiz.

• Driven Museum Visits: The campaign was designed to successfully motivate interested users to travel and visit the physical museum, which was the core objective.

• Made Content More Engaging: By using a quiz format, we made the rich history of the Garuda more appealing and accessible to a wider audience.

Results

The project was a massive success, proving that a well-designed digital campaign can be a powerful tool for driving physical-world results.

• Engagement: Over 8,000 users participated in the Garuda Quiz campaign.

• Foot Traffic: Physical museum visits increased by 40%.

• Share Rate: Achieved 15% social share rate, expanding awareness.

• Cultural Impact: Increased awareness of Thai heritage by 30%.

• Outcome: The campaign merged education and gamification, turning digital engagement into real-world impact.