Project Overview

I took on the complete digital transformation for the Digital Distinct agency. This project involved not only the full website redesign and development but also providing tech consulting and tools strategy. My goal was to modernize the agency's online presence, elevate its brand image, and ensure it had the right technological foundation to support both its internal operations and client projects.

Approach

For a digital marketing agency, its website is its most important "shop front." If a website fails to reflect the company's capabilities and vision, it can severely undermine its credibility with potential clients. The challenge was to create a new website that was modern, user-friendly, and clearly communicated the brand's value proposition.

My Strategy & Solution

I used a Strategic & Creative Design approach to build a platform that fully embodied the brand's identity. I handled every aspect of the project alone, from start to finish.

• Website Redesign & UX/UI: I began by analyzing the target audience to design a simple but powerful Information Architecture and User Experience (UX). I then created a completely new User Interface (UI) to give the website a clean, professional, and creative feel.

• Website Development: I was 100% responsible for developing the new website. I used modern technology to ensure the site was fast, secure, and fully responsive on all devices.

• Tech & Tools Strategy: I also provided tech consulting for the agency and acted as a tools strategist. I advised on the best technology stack and digital tools to not only power the website but also to support their internal operations and client projects.

  
  

Expectations & Outcomes

I expected this website revamp to elevate Digital Distinct's brand image and become a key tool for driving business growth.

• Elevated Brand Image: The new website was expected to enhance the brand's credibility and professionalism.

• Increased Business Opportunities: A clear design and accessible content were intended to encourage visitors to contact the agency for services.

• Created a Great User Experience: A fast and seamless user experience was crucial for creating a positive first impression.

Results

• Traffic Growth: Website visitors increased by 60% post-revamp.

• Bounce Rate: Dropped by 35%, enhancing content engagement.

• Lead Quality: Improved qualified lead generation by 45%.

• Session Duration: Increased by 25%, reflecting user satisfaction.

• Outcome: The refreshed platform elevated brand credibility and drove consistent new client inquiries.