Challenge // Scope
Timeline / Team Size
Stakeholder
Clients
Product Team
Sample group (Agro-player, Merchant, Sale)
Developer Team
Internal Team
Developer Team
Project Manager
QA Team
SA Team
BA Team
My Role
Framework
KPIs
Manual entry −50%
Data sync <5s
SUS ≥80
5 user roles integrated
MVP in 10 weeks
Requirement
Client wants to build a mobile application for user managing and operating their farm and web application for admin side.
Product scope
Design and develop Website application for admin, factory and mobile application for promoter and farmer to manage their farm in real time.
User criteria
Super admin, admin, factory, promoter and farmer
My responsibility
Prove of concept with System analyst, Business analyst, Developer that some feature can develop without problem
Design user flow coordinate with Business analyst
Design all design system collaborate with project manager, developer and 1 designer.
Design user and app architecture for admin and super admin role
Design farm, organization, news event, report and authentication module collaborate with 1 designer
Test High-fidelity prototype to 4 users of KUBOTA staff
Present High-fidelity prototype to client
Revise 4 times from feedback
Hand-off to developer after design approved
Results
Productivity: Reduced manual data entry workload by 50%.
Speed: Achieved <5s data synchronization between web and mobile.
Usability: Scored 83 SUS in usability testing.
Integration: Linked 5 user roles across admin, factory, and farmer networks.
Outcome: The system transformed farm operations into a connected digital ecosystem enhancing real-time decisions.
