Requirement

Client already has Official website in Japan. But, They need to build a website for Thailand branch that information aligns with japan information and apply with thai context.

My Approach

Client is business consultancy company. I draft color pallate meant confident, creditibilty theme (#213088, #333333, #ffffff) and font style (TH : Noto Sans Thai, EN : Montserrat) with simple wireframe design in my mind.

In japan culture, They need much information to tell client obviously what services provide and who they are. But I can not translate japanese to thai. So, I collaborate with their marketing manage to translate content to website.

Design

I used figma to design for all screen and device. I took 1 week of design in every flow and presented to client. I revised 3 times before final design approved.

Develop

I used wordpress to develop website with Elementor page builder, Yoast SEO plugin and integrate with Google Analytic 4. I also trained their admin how to use wordpress.

Performance tracking

I wanted client to succeed their business goal. I used GA4 tracking their website and made a monthly report (event tracking, conversion tracking, visitor, submit form and ETC.

Results

• Launch Speed: Delivered full localized site in 5 weeks.

• Brand Consistency: Maintained 91% alignment with Japan’s corporate identity.

• Performance: Achieved 88/82 on PageSpeed Insights (Desktop/Mobile).

• User Traffic: Reached 180+ visits/month in first phase.

• Outcome: The project bridged Japanese precision with Thai context, enhancing regional credibility.