Project Overview

I developed a complete website and marketing strategy for 221b, an AI-powered Anti-Money Laundering (AML) platform. Our goal was to position them as a market leader and expand their client base among financial institutions, government agencies, and cybersecurity firms.

Approach

In a competitive B2B market for highly specialized technology, building trust and reaching a niche target audience is a significant challenge. The goal was to create a digital platform that reflected 221b’s innovation and expertise while developing a marketing strategy that could effectively attract and convert high-quality leads.

Solution

I applied a Growth-driven Marketing & Solution Design approach, focusing on creating a platform that not only provided information but also served as a tool for generating business opportunities and driving growth.

• Website Development & UX/UI: We designed and developed a professional, user-friendly website to serve as the brand’s main front. Our focus was on clear, easy-to-understand information tailored for B2B clients, with efficient channels for them to contact the sales team.

• Marketing & Digital Campaign: We planned and executed a targeted digital marketing campaign using in-depth thought leadership content, such as articles and case studies, to position 221b as a leader in the industry.

• Growth Solution: We integrated marketing solutions directly into the platform to precisely measure campaign performance. This data was then used to continuously refine our strategy and optimize our ability to attract new clients.

  
  

Expectation

My partnership was expected to help 221b achieve key business goals and establish a strong presence in the market.

• Build Credibility: We aimed for the website and content to establish 221b’s reputation as an expert in AML and financial crime prevention.

• Generate Business Opportunities: The digital campaign was expected to create a consistent flow of high-quality leads for the sales team.

• Create Sustainable Growth: By designing a solution focused on growth, we provided 221b with a tool they could use to scale their business for the long term.

Results

• Lead Generation: B2B lead volume increased by 70% within the first campaign cycle.

• Traffic Performance: Website traffic grew by 50% due to improved visibility and SEO.

• Audience Retention: Engagement time rose by 35%, reflecting strong content relevance.

• Bounce Rate: Dropped by 40%, indicating better UX and targeting accuracy.

• Outcome: 221b was positioned as a credible AI-driven AML leader, generating qualified enterprise leads consistently.